Abessis & Grup Idea’s impressions of the EuroShop retail fair at IARQCO
Last March we attended the EuroShop retail fair as exhibitors. Now IARQCO magazine has shared our impressions about the future of retail architecture, construction and interior design at EuroShop 2023.
The world’s largest retail trade fair, EuroShop 2023, is back from 26 February to 2 March in Düsseldorf, Germany. After three years marked by the pandemic, the new edition has brought together retailers and industry professionals in areas such as lighting, visual merchandising, shop design and construction.
“Especially in view of the current challenges in retail, we are delighted that EuroShop has once again fulfilled its mandate as the retail sector’s leading trade fair offering guidance and orientation,” said Erhard Wienkamp, CEO of Messe Düsseldorf in an official statement. After three difficult years, the sector has come together in an atmosphere of professional exchange and business opportunities.
This year’s Euroshop was attended by up to 1,830 exhibitors from 55 countries. According to the organisers, more than 81,000 trade visitors were registered, with a strong international presence: 68% of the EuroShop audience came from abroad, especially from Southeast Asia, Africa and North America.
Designer’s Village was the meeting place for boutique design, architecture and construction companies. A total of nine companies showcased current innovations in shop design through their own projects, from standard efficiency solutions to international high-end shop design. Grup Idea together with Abessis were the only Spanish representatives to offer their Design & Build services.
The latest trends in retail construction in EuroShop 2023
Companies such as the Austrian Umdasch, initially specialising in shop construction and offering consultancy services, design, furniture manufacture and digital signage, presented not only their services through independent exhibitors and game dynamics, but also interesting ideas, concepts and solutions for the future of shops. In this sense, their stand, of more than 200 m², has had a space with a cafeteria to invite people to stay as long as possible, with the idea of generating a feeling of connection with the brand.
Spaces should be designed to create memories and experiences. This user-centric approach is the same approach that Italy’s Grottini takes in the design of its projects, which range from retail, marine, catering and automotive. The purpose of “elevating the human experience” that the firm advocates has also been very present in its space, where through an agora it sought to inspire through short talks and to foster a sense of community.
Read the original article in full in Spanish on the Interempresas website.
