New architectural challenges debated at Rebuild in Iarqco magazine

Last March we were at Rebuild, more specifically we participated in the Advanced Architecture and Construction 4.0 Congress. This was the perfect scenario to put on the table the transformation of the construction and architecture sector. Now IARQCO magazine has shared one of the talks where we were present and we reflected on the figital experience and the new challenges it poses on the design and construction of spaces.


REBUILD 2023, the technology summit for professionals in the building sector, completed its sixth edition this March. This year, under the slogan Building Together, the focus was on the need to work collaboratively between companies and with the participation of the different stakeholders in the sector, who play a key role in their market niche. The National Congress of Advanced Architecture and Construction 4.0, the industry’s largest knowledge forum, brought together 617 international experts and covered topics ranging from the Technical Building Code, the value of the circular economy and new materials, the use of technologies such as BIM or AI or the state of the Next Gen for rehabilitation, among others.

Once again this year, Miquel Àngel Julià Hierro, director of strategy and design at Grup Idea , conceptualised, presented and moderated the talk ‘Phygital: the new concept of space’. The transformation of the workplace is allowing the hybridisation between face-to-face and teleworking, facilitating nomadism and mobility but also generating the health problems that can arise from working in physical environments that are poorly equipped in the face of the irruption of new technologies. Raquel Quevedo, marketing director of Lamp, Ricard Santamaría, founder of H.A.U.S. Health Buildings; Iker Alzola, director of Elastiko Architects, specialising in ‘workplace’ and Matteo Baraie co-CEO of PIX Moving, a company specialising in mobility, debated in the talk. The speakers agreed that physical spaces must meet quality standards, improve people’s wellbeing and space, and at the same time integrate the digital experience.

Read the original article in full on the Interempresas website (in spanish)